Why advertizing should stop targetting women

It’s the International Day of the Girl and something is bothering me. I’m a girl in tech and so far in every company I’ve worked for, I was one of the few. And the girls who worked with me almost all operated on the soft side of tech and IT: most of them were analysts, testers, UX-professionals, marketeers. Not engineers. This is not new, of course. Nor will you be surprised when I tell you the demand for more women in tech/IT triggers conversations in board rooms and even governments. We acknowledge the problem. Create policies. Offer sponsorships. Even start mentoring programs.

But let me ask you something…

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